Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide to us when you:

• Fill out contact forms on our website
• Request a demo or free trial
• Subscribe to our newsletter or marketing communications
• Register for an account
• Contact our support team

This information may include: your name, email address, phone number, company name, job title, and any other information you choose to provide in your messages or forms.

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing actions, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device information (type, screen size)

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device. We use:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics)
• Preference Cookies: Remember your settings and choices

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Process your inquiries, demo requests, and trial registrations
• To Communicate: Send you information about our services, updates, and promotional materials (with your consent)
• To Improve: Analyze website usage to improve our services, features, and user experience
• To Secure: Protect against fraud, unauthorized access, and other malicious activities
• To Comply: Meet legal obligations and enforce our terms of service
• To Personalize: Tailor content and offers to your interests and needs

3. Legal Basis for Processing (GDPR)

If you are from the European Economic Area (EEA) or United Kingdom, our legal basis for collecting and using your personal information depends on the data concerned and the context in which we collect it:

• Consent: You have given us permission (e.g., newsletter signup, cookie consent)
• Contract: Processing is necessary to provide services you've requested
• Legitimate Interests: We have a legitimate business interest (e.g., improving our services, preventing fraud)
• Legal Obligation: We must comply with legal requirements

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist us (e.g., SendGrid for email, Google Analytics for website analytics, SiteGround for hosting)
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us permission to share your information

All third-party service providers are required to maintain the confidentiality and security of your personal information and are prohibited from using it for any purpose other than providing services to us.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure servers and databases
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

• Contact Form Data: Retained for 2 years or until you request deletion
• Analytics Data: Retained for 26 months (Google Analytics default)
• Marketing Communications: Until you unsubscribe or request deletion
• Account Data: Retained while your account is active, plus 30 days after deletion

7. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information ("right to be forgotten")
• Right to Restriction: Request that we limit how we use your information
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to our processing of your information
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at privacy@simptrav.com. We will respond to your request within 30 days.

8. Third-Party Services

Our website uses the following third-party services:

• Google Analytics: Web analytics service that tracks and reports website traffic
  Google Privacy Policy
• SendGrid: Email delivery service for contact form submissions
  SendGrid Privacy Policy
• SiteGround: Web hosting provider
  SiteGround Privacy Policy

These third-party services have their own privacy policies. We encourage you to review them.

9. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those in your country. We ensure appropriate safeguards are in place to protect your information, including:

• Standard Contractual Clauses approved by the European Commission
• Ensuring service providers are certified under appropriate frameworks
• Implementing appropriate technical and organizational measures

11. Marketing Communications

With your consent, we may send you marketing emails about our products, services, and promotions. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us at sales@simptrav.com
• Updating your preferences in your account settings (if applicable)

Note: Even if you opt out of marketing communications, we may still send you service-related messages (e.g., account notifications, security alerts).

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending you an email notification (for significant changes)
• Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Complaints

If you are located in the EEA or UK and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.

UK: Information Commissioner's Office (ICO)
Website: ico.org.uk